OUR PHILOSOPHY

How do we assess opportunities


The ETV Capital Investment Method emphasizes a rigorous and prudent assessment of each business opportunity, taking into account the following criteria:

Market

We seek opportunities to meet large and/or rapidly growing markets with real, unsatisfied or underserved customer needs.

Team

The most important factor for the success of entrepreneurship or high growth business is the quality of entrepreneurs and executive teams.

Product or Service

We are looking for proprietary and/or differentiated products or services that can achieve technological innovation or business transformation to create tremendous value for our end customers.

Business Model

A successful company will not only create customer value, but will also have a well thought-out business design that allows the company to capture and protect a significant portion of the value created.

How do we cooperate with the company

We believe that the real work begins when the investment is completed. Each member of the ETV team brings a wide range of industry, operational and investment experience to the company's role as an active investor/partner.We work closely with entrepreneurs to formulate sound business strategies, establish effective organizations and implement scalable operational infrastructure to achieve business success. ETV serves (or has served) on the board of directors of more than 50% of its portfolio companies.

Typical role includes:

  • Assist in product, marketing and sales strategy development
  • Assist recruitment and organizational development
  • Assist in competitive assessment and business model design
  • Brief Introduction of Technical Cooperation Partners
  • Brief Introduction to Potential Customers or Distribution Partners
  • Follow-up financing is planned, coordinated and originated
  • Exit Planning and Implementation
Marketing

Expert, 17 years

Team Corporation

Expert, 19 years

Branding

Expert, 15 years

Business Model

Expert, 14 years